10 Paths to Win in Agentic Commerce

In my previous post, I explored the MIT and Harvard report arguing that agents don’t just automate existing processes — they make new kinds of markets possible.

Once agents become active participants in commerce (Agentic Commerce) they are finding, negotiating, deciding, and buying on our behalf. Then the structure of the economy begins to shift. We start to see new kinds of players, new marketplaces, and new ways of exchanging value.

The following 10 templates for reinvention capture where those changes are already emerging, early signals of how business may evolve in an agentic world.

1. New Players: AI Agents Enter the Game

Agents stop being tools — they become participants.

2. New Markets: How AI Agents Trade and Collaborate

Once agents can act, they start to buy, sell, and cooperate.

3. New Economies: How Value Flows via Agents

As agents transact, pricing and payments reinvent themselves.

Opportunities Abound

As agents move from tools to participants, they’ll reshape not only how business gets done, but what it even means to participate in a market.

Each of these templates is a glimpse of that shift, not a prediction, but an invitation to rethink assumptions about work, competition, and value.

The real opportunity lies in reinventing around what agents do best and letting that redefinition open new spaces for human creativity.