Agentic commerce is undoubtedly set to become an enormous market. Agents are starting to make purchasing decisions; researching and shortlisting vendors, comparing proposals, approving spend. Gartner predicts that by 2028, a third of enterprise software purchases will involve an AI agent somewhere in the decision chain. The assumption is that these agents are immune to the psychological tricks that advertising has relied on for decades. Afterall, they're machines, they don't

Fastest learner wins. Eric Schmidt - Ex CEO of Google. Eric wasn't talking about any single AI tool. He was talking about what happens when AI agents, software that acts on your behalf, learn from every interaction and get measurably better each time. The firms that build those feedback loops close the gap between action and insight fastest. The agentic era makes that possible at a speed and granularity that simply wasn't available before. AI is not Your Advantage AI is a co

Inside the firm the supply of intelligence is changing. What used to be scarce is becoming abundant. What used to sit quietly in the background is becoming the bottleneck. And the management model built for human-paced knowledge work is starting to break. That is the real significance of AI agents. This is not just a better tool for producing files, reports, code, or drafts. It is a new unit of production. And when the unit of production changes, the economics of the company

The attention economy has been pre-eminent for years. But a phase change happened in early 2026 that most haven't fully absorbed yet. The length of tasks AI agents complete with reliability has been doubling every seven months for six years [ METR ]. In March 2026 METR estimate AI can complete about 25mins of human equivalent work at 95% reliability (or 1hr at 80%). The past 12months has seen incredible growth. By comparison humans can give high vigilance attention for about