Media • 2024

Lead Generation by AI

Lead Generation by AI

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Lead Generation by AI

Weekly analysis of thousands of contacts for key buy signals, turning a network into a live list of leads

Problem

The client has thousands of contacts across social media, CRM and other platforms. Each such contact is a potential customer who occasionally shares social media posts, publishes blogs, or makes announcements that constitute a buy signal for the client. However, in any given week only a handful publish such buy signals. Manually finding these few opportunities over thousands of contacts is effectively impossible.

Solution

We developed an agentic workflow to automate the discovery of high-value business opportunities from a broad contact list. The workflow operates as follows:

  • User uploads list of contacts for daily analysis

  • Agents create targeted query for each contact

  • Conduct multiple web searches

  • Extract LinkedIn profile, company website, etc

  • Analyse content for recent buy signals

  • Analyse content for its novelty (not a repeat)

  • Score leads on a rubric and prioritise top leads

  • Generate weekly report with key lead details

The system processed 8000 contacts per month, getting 200 high quality leads. The tool is designed to grow and is capable of processing many more contacts.

Recipe

  • AI Agent Framework:

    • LangGraph
  • Web Search Services:

    • Tavily & Perplexity
  • User Interface:

    • Streamlit
  • Email Management:

    • AWS
  • Deployment:

    • Azure Container Instance
  • Workflow Execution:

    • Scheduled Azure Function

This solution empowers businesses to apply a personal touch efficiently, enabling them to engage with the right prospects at the right time while maintaining full control over outreach efforts.

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