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AI Led Market Research

An agent to interview businesses about United Nation's Sustainable Development Goals. Automatically generates an action plan, maximizing impact by replacing generic, static questionnaires.

Problem

The client wanted to extend awareness of actions businesses can take to advance the UN SDG's.

There were many potential participants and the client sought AI to maximise impact by avoiding use of a traditional questionnaire.

We've all filled out a questionnaire, frustrated that it didn't get to the burning issues. What if the questionnaire could interview participants, explore the issues, then, generate a personalised action plan?

Solution

We developed an agents to guide participants through the process. First an agent would interview the participant about their business and how it relates to each of the UN SDG's. The agent engaged the participant, clarified questions and researched relevant examples of UN SDG's applied to companies.

Having completed the interview, a second agent would draft a tailored report. This was comprised of examples from the client's industry of how others have implemented the goals. It sought to directly address opportunities or concerns raised by the participant in the interview.

The solution was flexible, including: the ability to edit the questions in the interview, manage invitees, review responses individually, edit the report template, maintain an auditable log of all communications.

Recipe

• Interview agent:

  • Formless.ai

• Data Sources for SDG example implementations:

  • PDF documents and UN SDG formal reports as proposed by the client and our own research

• Tables of Responses for Audit:

  • Zapier Tables (as requested by client)

• Retrieval System for the SDG Report:

  • RAG by paragraph (large chunk sizes)

• Branded Report Template:

  • Google Docs

• Integration of the Workflow:

  • Azure Function