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A pleasure to join the Tech and Innovation roundtable on 5 June, led by Oxford Brookes University — a room of R&D-focused SMEs, from carbon fibre manufacturers to zero-emission transport operators, where we chipped in for AI. Thanks to Richard Rosser at B4 Business.
Gartner says a third of enterprise software purchases will involve an AI agent by 2028, and machines are assumed immune to persuasion. We ran 8,000 trials across five frontier models. Which techniques work, which backfire, and what does that mean for selling to agents?
The gap between top models has collapsed to 5%, and GPT-3.5-level inference cost fell 280-fold in under two years. If AI is now a commodity, competitors can buy the same agent tomorrow. So where does durable advantage live, and why can't it be bought?
Berkeley's second Agentic AI Summit drew Google, OpenAI, NVIDIA, IBM and frontier researchers for talks on where agents are heading, from Chi Wang's MassGen to the Linux Foundation's 'Internet of Agents'. So what does the near future of agentic AI actually hold for enterprises?