March 2026
Can AI Agents Be Manipulated by Advertising?
As we deploy AI agents for 'Agentic Commerce' and shopping/procurement, a critical question emerges: can these agents be manipulated by the same persuasion tactics that work on humans? This study replicated classic cognitive-bias experiments across five frontier models (Claude, GPT, Gemini, GLM, Kimi) with over 8,000 trials. Common marketing techniques such as decoy pricing, gain/loss framing, and price anchoring transfer to AI agents, often with effect sizes matching or exceeding those seen in humans. Organisations deploying AI agents for commercial decisions need to understand these exploitable biases.