Written on
A year ago few had heard of agentic AI. Now Nvidia's Jensen Huang calls the opportunity 'gigantic' and 96% of executives told Accenture it is significant. Venture capital sees agents unseating SaaS. So where does that leave the software your organisation already runs on?
A new MIT and Harvard report reaches back to Coase's 1937 theory of the firm and Gale-Shapley matching to argue the real prize isn't automating old processes. The boundaries between firms and markets start to move. So where does that leave your competitive advantage?
With Simon Torrance we mapped the agentic AI ecosystem into a three-tier stack: engagement, capabilities and data. Some layers teem with innovators; others are near-empty. But the foundational layer isn't a technology at all. So which capabilities should an enterprise in-source, and which buy in?
Gartner says a third of enterprise software purchases will involve an AI agent by 2028, and machines are assumed immune to persuasion. We ran 8,000 trials across five frontier models. Which techniques work, which backfire, and what does that mean for selling to agents?